k101 Agency is the brainchild of Kim Lieb and Tia Clarida – friends and co-workers since 2002. They have merged their skill sets to create an integrated agency that utilizes a powerful combination of public relations, marketing and design to present a cohesive communications picture. Their versatile offerings and customer-centric approach provide a dynamic yet balanced environment that nurtures businesses large and small.
About k101 Agency Headshot_Kim


Co-Principal and PR Director

“Creating connections is what I do best, whether that’s speaking to the media about a new brand or aligning corporate partners for a promotion, I look at the essence of the brand and uncover unique ways to tell its story.”

Check out Kim's Bio

With almost 20 years’ experience in multi-media formats, including as a magazine editor and an on-air radio/television personality, Kim offers invaluable expertise on how to concisely communicate messages and brand awareness to the media and consumers. Kim’s passion for optimizing media coverage has provided her the opportunity to work with outlets ranging from The Wall Street Journal to InStyle magazine and the TODAY show. Always striving to efficiently maximize brand exposure, Kim has also coordinated activations at Mercedes-Benz Fashion Week, SXSW, the MTV Movie Awards, and product placements on hit shows such as Project Runway.

In 2009, Kim co-founded The Stimulus Social Club, a network of socially conscious professionals in the Chicago area who raise money for local nonprofits and has served on the Board of Directors for Step Up Women’s Network and Valentine Boys & Girls Club. A busy mother of adorable twins, she can often be found pounding away on her laptop at SoHo House or checking out the sights and sounds of Chicago with daughter Charlie, son Sam and hubby Steve. A native of South Africa, Kim earned a Bachelor of Fine Arts degree from Georgia State University.

About k101 Agency Headshot_Tia


Co-Principal and Creative Director

“I help our clients create an authentic vision and a voice for their brand. We bring their products or services to life through modern storytelling, which encompasses a blend of graphic design, writing and digital assets.”

Check out Tia's Bio

A graduate of Clemson University, Tia has a Bachelor of Arts degree in Marketing and Communications. She spent more than 20 years in the marketing and advertising world working with Fortune 100 companies before giving in to her entrepreneurial spirit and launching Cover Magazine in 2002, where she served as editor in chief. She currently specializes in brand development, creative execution and integrated marketing strategies. Her client and project management experience combined with her keen eye for knockout creative gives her the ability to view her clients from all angles and create custom solutions.

When she is not writing or working with her creative team, you can find her chasing her four-year-old son Ryder, fantasizing about backyard art studios and pop-up trailers on Houzz, testing new recipes, reading rock band biographies, hiking with her family or upside down practicing her Scorpion pose.

“As professionals and moms, we understand what it means to be nimble, adjusting to whatever the day brings, and for the need to react quickly in a dynamic environment. We are proud to offer both full service and a la carte services that make PR and marketing accessible to a variety of businesses and budgets.”

– Kim + Tia